T V Sundram Iyengar & Sons Ltd. (TVS), the parent company of the large TVS Group was started as a proprietary firm in 1911 as a Bus Transport business. The value of service, including proper provision for the availability of spare parts, was appreciated by the founder right from the beginning. The firm grew in size and activities after the First World War and commenced dealing in motor vehicles in the Twenties.


Sundaram Motors, a division of T V Sundram Iyengar & Sons Ltd (TVS), was incorporated in the year 1945 in Chennai. The company sold Chevrolet, Oldsmobile, Pontiac, Buick, Cadillac, Vauxhall and Opel cars apart from Chevrolet and Bedford commercial vehicles initially. When General Motors wound up operations in India in 1954, Sundaram Motors took up dealerships for Fiat and Plymouth cars and Fargo commercial Vehicles manufactured by Premier Automobiles Ltd, Mumbai (PAL) and established itself as one of their leading dealers. Later Sundaram Motors sold cars manufactured by Fiat in Tamilnadu, Andhra Pradesh and Karnataka.

Sundaram Motors & Madras Auto Service Divisions demerged on 4th Feb 2022 from TV Sundaram Iyengar and Sons Private Limited and vested with Trichur Sundaram Sanathanam & Family Pvt Ltd. (TSSFPL) based on NCLT order giving effect to the scheme of composite arrangement as per the Indian Companies Act.

About TSF Group:

With a legacy spanning over a century, the TSF group's interests span the automotive and financial services sectors. Companies promoted by the TSF group have combined revenue of more than Rs. 21,000 crores, 42,000 employees, 1,200 branches, and 36 factories.

In the automotive industry, the TSF group operates across segments from component manufacturing, parts distribution, vehicle dealership and vehicle financing. The group serves marquee customers across the globe and is known for high quality design-led manufacturing. The TSF group companies are market leaders in their segments and include Brakes India, Wheels India, Axles India, Turbo Energy, IMPAL, Madras Auto Service, and Sundaram Motors.

In financial services, the TSF Group promoted Sundaram Finance (founded 1954), one of the most respected names in the NBFC sector, with interests in automotive lending, general insurance, housing loans, and asset management. The financial services business has more than Rs. 50,000 crores in assets and a further Rs. 56,000 crores in assets managed.

The TSF group comprises the T.S. Santhanam branch of the erstwhile TVS group and continues the tradition of Trust, Value and Service that the group has been known for this past century.

About Sundaram Motors:

Dealers for the following Car brands (post de-merger):
  • Mercedes-Benz - 9 facilities across the states of K'taka and TN
  • AMG Performance centre - Shop in Shop facility at Bangalore
  • Volkswagen - Facility at Chennai
  • Pre-owned car operations - Chennai, Coimbatore and Bangalore

Sundaram Motors, a division of TSSFPL ,authorized dealer for Mercedes-Benz Passenger Cars in the states of Karnataka & Tamil Nadu and has been in the automobile industry for over seven decades. Sundaram Motors started its Mercedes-Benz dealership in Karnataka in the year 2001 and Tamil Nadu in the year 2003 at Coimbatore. Today it has 9 state-of-the-art Mercedes-Benz facilities spread across both Karnataka and Tamil Nadu with the latest launch being the #9 Facility near Anna Nagar Chennai. TVS Sundaram Motors, which recently celebrated 20 years of successful partnership with Brand Mercedes, is known for its solid and widely acclaimed lineage of trust, value and service.

Sundaram Motors, dealers for Volkswagen passenger cars in the state of Tamil Nadu has 2 state-of-the-art facilities and a Das Welt Auto Pre owned car facility at Chennai Sundaram Motors and Madras Auto Service, expanded the Parts Distribution business and emerged as one of the largest distributors of automobile components manufactured by some of the most prominent companies in the automobile ancillary industry in India. The network has 150 outlets covering to over 22000 dealers Pan India.

Sundaram Motors believes in total customer satisfaction and constantly strives to improve quality standards to achieve excellence.